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Digital Media & Writing Collection

This collection features some of the content I have written or collaborated on as the Technical and Social Media Writer with the University of Arkansas System, Division of Ag. Part of my responsibilities in this role is updating ANR web pages and publishing to the Arkansas Row Crops blog and Agriculture and Natural Resources blog.

Arkansas Row Crops Blog

 

The Arkansas Row Crops blog is an educational blog that provides timely information to Arkansas row crops clientele. I have been publishing the majority of the content on this blog since July 2021.

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I facilitate by publishing content submitted by our specialists to get research-based information into the hands of our clientele. This includes editing submitted blog posts, compressing and sizing images, adding ALT text and metadata, and inserting tables, meaningful links, and snippets accordingly.

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This year I specifically worked with one of our Extension Ag Economists to ensure the color contrast accessibility of the graphs and histograms in his weekly market reports.

Weekly Newsletters with Constant Contact

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The Arkansas Row Crops blog has over 900 subscribers to our weekly newsletter. Each week I use Constant Contact to compose an email campaign featuring blog posts and timely updates. I write the blurbs for each post with a link back to the page.

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Recently I updated the format of these email campaigns. The new email format provides the option to add heading structure in addition to ALT text, to ensure the accessibility of our digital content.

Agriculture & Natural Resources Blog

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The Agriculture and Natural Resources blog was recently launched in the Spring of 2022. Prior to the launch, I worked on blog branding, designed a blog header using Adobe Illustrator, and collaborated with our design team to publish the final iteration. I wrote all of the content on the landing page and selected aesthetically fitting photos.

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I collaborate with specialists for content ideas and feature photos for blog posts. Typically I am listed as the second or third author behind our subject matter experts. I wrote the majority of the content for the Field Watch and Luna Moth posts, then edited them according to collaboration with the other listed authors. In addition, I wrote the majority of the content for the Hammerhead worm post with more intense collaboration as this was a timely update to provide to our clientele. This post also received a great amount of attention on our Arkansas Extension Facebook page.

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The "What's that bug?" blog series has been a great feature. I collaborated with two of our entomologists on the idea. Together we write and edit a post featuring a new bug each month. I help select photos and work to ensure they are correctly cited. I also create a header for each of the posts using Canva, and the content is shared on our social media channels. Recently we reached out to our content management system developers to create a feed specifically for this series. 

Web Pages | Updates and Design

 

Samples of Existing Web Page Updates

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Field Watch, Inc. for Arkansas Producers​

  • Updated content to reflect Driftwatch tools, selected new feature photos and edited the page for structure and flow.

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Drought Effects in Arkansas

  • Added new information that includes links to fact sheets, an embedded webinar, and 2022 drought information.

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Managing Cattle during Drought

  • Repurposed information from this Extension PDF to provide timely information during the 2022 drought. Added heading structure for easy scanning and readability.

  • Selected photos from Extension sources and linked additional resources at the bottom of the page.

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Samples of New Web Page Designs

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Plant Health Clinic | Disease Notes

  • Wrote content for the landing page, designed the header, and organized the content with our new blog feature. 

  • Each week I publish the content submitted by our plant pathologist on plant disease. I edit the content, add heading structure, and style each post with photos included with the submission.

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Arkansas Pesticide Training Resources

  • Used information from a PDF to create a web page that can easily be updated with new resource links each year. 

  • Arranged and structured content on the page by repurposing information from a PDF that typically circulates via email.

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Coyotes in Arkansas

  • Wrote content and collaborated with our wildlife specialist for page review. Selected feature stock photos.

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Social Media Writing

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Part of my role is to submit content to be shared on Division and Extension social media channels. This is in addition to my responsibility of managing the Arkansas Row Crops Twitter account. Below are examples of content and graphics that I have designed and written that contributed to our social media outreach.

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Soybean College | Collection of Photos

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Hammerhead worms in Arkansas

  • Wrote content for post. Submitted photo with creative commons license.

  • Graphic for post was designed by our Social Media Manager.

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Cotton Sustainability Field Day

  • Designed graphic using Adobe software and contributed for event marketing.

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World Turtle Day

  • Captured 2 of the photos of Eastern river cooters.

  • Designed graphic in Canva Pro with 2 additional photos of box turtles taken by our Digital Media Manager. Collaborated on graphic for placement of text.

  • Wrote content for post.

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National Ag Day

  • Designed graphic in Canva Pro and wrote content for the post.

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Arkansas Blackberry Growers Association | Winter Meeting

  • Designed graphic and wrote post content for event marketing.

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National Poinsettia Day | Video

  • Designed short video clip with music using Camtasia software to share as a lighthearted informational post.

  • Wrote content for post.

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Social Media Writing

©2022-2024 Design Portfolio | By Whitney Haigwood

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